Heather Macaulay ‘04, Head of Marketing & Brand Solutions, Publishers Clearing House
My history degree from Providence College prepared me greatly for the career I’ve had thus far in the digital advertising/media industry. Over the past 15 years I’ve enjoyed a variety of leadership roles overseeing large revenue teams, both global and domestic, across sales, account management, and marketing. You may think that my detailed knowledge of the Cold War (thank you, Dr. Manchester!) has not helped me land jobs or assisted in growing revenue for an organization but I believe that my years spent earning my history degree has been an incredible driver in building my career.
I still remember how engaged I felt during lively class discussions, the art of summarizing hours of reading and how to present a seemingly tired subject in a way that brought it to life. I know the importance of telling a good story and the need for passion in any presentation…be it a lecture on Napoleon or a sales presentation. Beyond my “9 to 5” job, I was asked to guest lecture a class for NYU’s School of Continuing and Professional Studies by a client. Soon after, NYU approached me about teaching my own class on Mobile Marketing and Advertising, which I did for a few years. I loved taking my passion for teaching and combining it with my love for emerging media.
I am thankful to Providence College for giving me the confidence, passion and experience to pursue a career I love. And I thank the History Department for being the driving force beyond this.
